How to Write Compelling Meta Descriptions that’ll Boost Your Rankings & Conversion

Meta descriptions are an important part of On-page SEO. This Meta Descriptions and snippet of content is one of your first and last opportunities to grab the searcher’s attention and get them to click through to your website. Meta descriptions could be your last chance to capture a user's attention.

Following are some important tips of Compelling Meta Description that will boost your Ranking and Conversion.

1)    Write with targeted keywords

If there are any searches keywords present in your Meta description, they will appear in bold. This helps show the reader if your content is relevant for what they searching. Using that keyword in that page’s Meta description not only helps explain what the page is about, but it will help show relevance to the searcher.

2)    Know the recommended length

Sure, you could write a 200+ character Meta description, but only 156 characters will be visible. It would be in your best interest to stop at 156 characters. Search engines will cut off your description, which is not only frustrating for searchers but also shows incompetence in SEO. Writing short, captivating descriptions will work in your favor, so make every character count!

3)    Be descriptive and actionable

Your Meta descriptions should give searchers a good understanding of what they are about to click on, but don’t leave it up to them to decide on their own. Summarize your content and consider including a call-to-action to give them that extra little push onto your page. Using words like “Learn”, “Discover”, or “Grab” elicit the value of clicking through.

4)    Inspire curiosity

Another common mistake brands make is putting the meat of their content right in the Meta description, so searchers don’t even need to click. Give searchers enough information to understand what the page is about, what value it holds for them if they click through, but leave them curious enough to feel they need to click-through to get the goods.

5)    Avoid duplicate Meta descriptions

Just as each page on your website serves a unique purpose, so should their Meta descriptions. To keep it as relevant as possible, summarize the content on each page instead of generalizing the description of your entire website.


Theses are few most efficient ways to write meta description, but if you know any other ways feel free to write it in the comment section. 

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