User Segmentation




All organizations whether large or small must breakdown demands into segments and choose the right one which it can optimize best. Market segmentation is a process of dividing a broad target market into batches depending on customers’ needs and wants.


Behavioral
Your knowledge of the product and the user attitude towards the product defines behavioral segmentation. Behavioral segmentation is carried out on the bases of buying patterns of customers like usage frequency, brand loyalty, benefits needed, during any occasion etc.

Psychographic
Psychographic segmentation is the process of dividing market depending upon interest, attitude, lifestyle and personality traits. This type of segmentation will allow you to better market your products or services as it will exactly tell you who your customers are? And what are their needs and wants.

Demographic
Demographic Segmentation consists of demographic characteristics of the customers. Demographic Segmentation includes age, gender, occupation, education, income etc.

Geographic
Geographic segmentation is a must approach for businesses that serve a wide range of customers based on their location. Geographic segmentation is used when products are to be targeted to a particular location. It consists of geographic locations such as country, states, cities and postal codes.

Cultural
Cultural segmentation is narrower than other marketing segments as it is based on people’s motivation and cultural values. Cultural values frame attitude, lifestyle and behavior of a particular target audience. 

Occasional
Occasional Segmentation is time bound and helps us to target customers who might buy a particular product at a particular occasion. Occasional Segmentation is the process of braking market into groups depending on when the customers will buy the product.

The above segmentation ideas can be implemented on various businesses, but it will be great if you will start with basic segmentation while creating campaign and then finalize the audience accordingly.

















Capt.Vivek Kumar

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