Digital Marketing by Capt.Vivek Kumar

Email marketing is a highly efficient and low-cost way of delivering your marketing message to current customers and prospects . But for an effective E mail campaign you will need a great Email list. If your E mail list is barely sufficient or adequate, short it will not give you the desired results. Without a good email list, all your other digital marketing efforts will go for a toss. I will share some of the most effective ways of building an E mail list that worked for me. Create a Sign-up form. While creating any online campaign on any platform do remember to create a signup form. Sign up form is the most easy and effective way of collecting customers Emails. Regenerate the old Email list with opt in campaign If you have an old Email list that you think has decayed, create an new campaign with opt in message and send it across the old list giving interested subscriber’s a chance to opt in for your content. Make sure that you remove the subscribers who have st...

Surrogate marketing  is a form of  marketing  to promote banned or illegal product like Tobacco, alcohol in legal way, in mask of other products. Surrogate  Advertising was first started in Britain, where housewives started protesting the liquor companies and forced liquor companies to promote fruit juice and soda under the same brand name. As per Public Health Cigarette Smoking Act promotion of cigarette was banned in 1970 in USA and in 1995 in India. against  Surrogate marketing   uses a product of a relatively close category such as club soda, mineral water in case of alcohol, or products of a completely different category such as   music CD's or playing cards to forge the brand name and image into the consumers mind.  Indian alcohol companies have been using Facebook and Twitter for a long time now to directly promote their brands and now they progressed to branded content on the digital platform. Accordi...

When you are planning to do SEO for your website you will need tools to analyze measure and improve the performance. While working on SEO projects, I have come across many tools which can be helpful to improve your website performance. Below are some of the most efficient and effective alternate SEO tools you can use: SimilarWeb SimilarWeb is a digital competitive intelligence tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources and keyword analysis. Use this tool to compare traffic between two websites and it is a very helpful tool for competitor research. https://www.similarweb.com Open Site Explorer Open Site Explorer is a Comprehensive link analysis tool. The free version of Open Site Explorer gives you a quick look at full range of link analysis, as well as a look at the most significant links and your most linked-to pages. https://moz.com/researchtools/ose Majestic S...