Effective ways to build an Email list

Email marketing is a highly efficient and low-cost way of delivering your marketing message to current customers and prospects. But for an effective E mail campaign you will need a great Email list. If your E mail list is barely sufficient or adequate, short it will not give you the desired results. Without a good email list, all your other digital marketing efforts will go for a toss.

I will share some of the most effective ways of building an E mail list that worked for me.

Create a Sign-up form.

While creating any online campaign on any platform do remember to create a signup form. Sign up form is the most easy and effective way of collecting customers Emails.

Regenerate the old Email list with opt in campaign

If you have an old Email list that you think has decayed, create an new campaign with opt in message and send it across the old list giving interested subscriber’s a chance to opt in for your content. Make sure that you remove the subscribers who have still not opted in. I know this sounds crazy but by doing this you will have an efficient E mail list and can also reduce bounce rate.

Promote online contest

Host a free giveaway contest or a discount using Social media channels encouraging users to click through to your website and signup using their Email address

Cut short the length of your lead generation forms
Asking too much information from the users in the lead generation form can scare people off. Reduce the length of the form only to relevant information such as Name, Email and Mobile number.

Host an online webinar

Host a webinar for your industry and usually webinars are registered by using E mails.It gives you an opportunity to also contact your subscriber’s to be contacted in future

Create a blog for readers to subscribe

Start writing a blog for the industry that you are in or the website that you have. It helps you to rank higher on search engines and you can use the blog subscriber’s Email for your future Email campaigns.

Run promotions on a partner websitesA campaign on your website with partner website you can target new audience. You can use your partner to direct visitors to your website where you can collect their Emails.

Remember there are lots of other ways to build an Email list but these are most popular and efficient strategies to build and email list.

Capt.Vivek Kumar