How to Identify Buyer Persona by Capt.Vivek Kumar



Importance of identifying your Buyer Persona

The decision made by a buyer of how and why to buy a particular product or service can be exactly identified by Buyer Persona

 “When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business.” - Adele Revella
By creating a Buyer Persona you can create the best content and plan marketing campaigns that truly engages your target audience. You'll also gain the ability to customize your marketing efforts and connect with your target audience to meet their needs and solve their issues.
How to create a Buyer Persona
The most important step is to gather important information about your consumer’s like
  • Demographics(Age ,Gender)
  • Location
  • Language
  • Profession(Job title, Job responsibility)
  • Financial status

Understand the buyer Needs
Buyers are anxious to reveal what they need. Fundamental lead development and supporting inquiries can uncover a lot. The best way to reveal what customers want or are looking for is through polls and survey. Even if we don’t know what they need we can ask vague and noncommittal statement to apply to buying persona. You also need to see if the decision making power of the customer is according to the product pricing or the requirement.
Identifying your target audience (Target Persona) is key component of your digital marketing strategy. As mentioned in this article you need to follow certain important aspects of the market to win the game.















Capt.Vivek Kumar 







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