Digital Marketing by Capt.Vivek Kumar

Meta descriptions are an important part of On-page SEO. This Meta Descriptions and snippet of content is one of your first and last opportunities to grab the searcher’s attention and get them to click through to your website. Meta descriptions could be your last chance to capture a user's attention. Following are some important tips of Compelling Meta Description that will boost your Ranking and Conversion. 1)    Write with targeted keywords If there are any searches keywords present in your Meta description, they will appear in bold. This helps show the reader if your content is relevant for what they searching. Using that keyword in that page’s Meta description not only helps explain what the page is about, but it will help show relevance to the searcher. 2)    Know the recommended length Sure, you could write a 200+ character Meta description, but only 156 characters will be visible. It would be in your best interest to stop at 156 c...

All organizations whether large or small must breakdown demands into segments and choose the right one which it can optimize best. Market segmentation is a process of dividing a broad target market into batches depending on customers’ needs and wants. Behavioral Your knowledge of the product and the user attitude towards the product defines behavioral segmentation. Behavioral segmentation is carried out on the bases of buying patterns of customers like usage frequency, brand loyalty, benefits needed, during any occasion etc. Psychographic Psychographic segmentation is the process of dividing market depending upon interest, attitude, lifestyle and personality traits. This type of segmentation will allow you to better market your products or services as it will exactly tell you who your customers are? And what are their needs and wants. Demographic Demographic Segmentation consists of demographic characteristics of the customers. Demographic Segmentation includ...

What is Online Reputation Management Services Online Reputation Management means taking control of the online conversation. It is a Method and strategies ensure that people find the right materials when they look for you on the online services. You have to make sure that you are managing the information about your business that is online Following are the reasons why Online Reputation Management is important to help you with your social media and other digital marketing campaigns, 1. Increase sales Business owner people are researching brands, services, and products value before they make the final purchase decision. Do you know what customer is looking for a particular services and brand if not, then as a business owner you are already missing out. Through online reputation you analysis your business with your current market and you keep in touch with your customers like what they are thinking your products and services and how your customer’s trying to reach your service...

Digital marketing is a fast growing advertising platform with various strategies, tools and ways to achieve targets. Digital marketing is the biggest platform to market and advertise any product or service at a large scale. Personalization gives a psychological touch to the marketing process, but it is a bit difficult to personalize communication for every individual. Chatbots allows businesses to interact with customers, secure information and guide them towards making a purchase. Following are some of the ways Chatbot can improve your Digital strategies Increase Sales As a business you will want to display all your products but at the same time customers might not want to go through all of them. Chatbot’s are very useful, when you have a lot of products on display and customers are tired of what they are looking for. Through a sequence of questions chatbots can identify customer needs and their preferences and it can display results accordingly. Understand Buyers b...

With the emergence of new websites every minute and pay per click advertising, it has become difficult for marketers to direct organic traffic to their website. I will share my insights about some of the most effective ways to increase organic site traffic Keyword and SEO Research How well you perform in the search query will define your ability to reach the audience online. It is very important for you to rank your website attest on the first page of SERP. The most effective means to increase organic site traffic is to rank on top of the search engine rank. It is not easy as it sounds, Google algorithm makes it a bit tricky. Using long tail keywords or questions your audience is most likely to ask is the best practice. Elegant Website with multiple device compatibility If visitors don’t like what they see, they will leave the website in under 5 seconds. Elegant and Operative Web Design is the base of your online operations. Use social media Create pro...

Landing page is way to communicate to your customers or your business community. With the help of landing page you can reach your organization goals like you can generate a lead for your particular business. A landing page is mainly created to provide information to the customers regarding your business.   After clicking on your ad, landing page or targeted page is the first page that a customer or visitor will probably visit. So take a look at the benefits of landing page: Following are some of the benefits you can get with your landing page. 1) Increase Conversions – As you have created a landing page by keeping specific goal in your mind, you will be adding call to action (CTA) according to your conversion. The call to action is one of the most important things you need to pay attention when working on your landing page. For e.g. If your goal is to download PDF, then you can position your CTA accordingly so that you can get more downloads of your PDF.   2) Gen...

Importance of identifying your Buyer Persona The decision made by a buyer of how and why to buy a particular product or service can be exactly identified by Buyer Persona   “When you combine the Buyer Profile with Buying Insights, you will have clear guidance for the decisions you need to make to win their business.” -  Adele Revella By creating a Buyer Persona you can create the best content and plan marketing campaigns that truly engages your target audience.  You'll also gain the ability to customize your marketing efforts and connect with your target audience to meet their needs and solve their issues. How to create a Buyer Persona The most important step is to gather important information about your consumer’s like Demographics(Age ,Gender) Location Language Profession(Job title, Job responsibility) Financial status Understand the buyer Needs Buyers are anxious to reveal what they need.   Fundamental lead development a...

Email marketing is a highly efficient and low-cost way of delivering your marketing message to current customers and prospects . But for an effective E mail campaign you will need a great Email list. If your E mail list is barely sufficient or adequate, short it will not give you the desired results. Without a good email list, all your other digital marketing efforts will go for a toss. I will share some of the most effective ways of building an E mail list that worked for me. Create a Sign-up form. While creating any online campaign on any platform do remember to create a signup form. Sign up form is the most easy and effective way of collecting customers Emails. Regenerate the old Email list with opt in campaign If you have an old Email list that you think has decayed, create an new campaign with opt in message and send it across the old list giving interested subscriber’s a chance to opt in for your content. Make sure that you remove the subscribers who have st...

Surrogate marketing  is a form of  marketing  to promote banned or illegal product like Tobacco, alcohol in legal way, in mask of other products. Surrogate  Advertising was first started in Britain, where housewives started protesting the liquor companies and forced liquor companies to promote fruit juice and soda under the same brand name. As per Public Health Cigarette Smoking Act promotion of cigarette was banned in 1970 in USA and in 1995 in India. against  Surrogate marketing   uses a product of a relatively close category such as club soda, mineral water in case of alcohol, or products of a completely different category such as   music CD's or playing cards to forge the brand name and image into the consumers mind.  Indian alcohol companies have been using Facebook and Twitter for a long time now to directly promote their brands and now they progressed to branded content on the digital platform. Accordi...